Personalized triathlon and strength plans built around your schedule, your goals, and your life — coach-led, delivered through TrainingPeaks.
TRI.FIT.NM vision: living an active lifestyle to the fullest — through swimming, biking, running, and mandatory strength training.
Our athletes work rotating shifts, travel for work, and juggle packed family calendars — busy, unpredictable lives are the norm, not the exception. Every plan is personalized to fit around your schedule, not the other way around: individualized programming, weekly coaching feedback, and a fueling strategy.
Every session has a defined goal — aerobic base, threshold, or race-pace simulation.
Progress through stimulus, recovery, and adaptation.
Arrive at race day prepared physically, mentally, nutritionally.
Integrated strength training is not an option, it's a requirement.
Hey, I'm Max — founder and head coach of TRI.FIT.NM.
Throughout my own training, I've had a wonderful experience with my own coach, and now I am eager to pass that forward to athletes who are starting out or building their fitness up through triathlon. I want to make it a challenging, yet an enjoyable, and personalized training experience for you.
My approach blends endurance and mandatory strength into one system, built around intentional progression, recovery, and adaptation.
With 10 years of experience as a Physician Assistant (4) and a Registered Nurse (6) in the ICU, I gained a deep appreciation for what it means to have a good functional status, endurance and the strength that keep us moving well through life. That perspective is where my passion for everyday movement comes from — what better way to challenge ourselves than through the sport of triathlon.
As far as racing goes, I enjoy races in my home city — Winnipeg, MB, Canada — but I'm passionate about using triathlon as a way to vacation and explore the world, with recent 70.3 distance Xtreme triathlons in Quebec, Nepal and Slovakia. Training in the Prairies, and racing in the mountains just makes this sport so much more gratifying.
So let's train today, for a better tomorrow.
Tell us your goals, schedule, and fitness history. Takes 5 minutes.
A 20-minute video call to set your first targets together.
Your program loads into TrainingPeaks, ready on day one.
Your coach adjusts your plan in real time.
All plans include personalized programming and weekly coaching feedback.
"Max is an exceptional personal trainer! He is attentive, intentional with workouts, and motivational. Max introduced me to zone running which forced me to slow down, but I felt a huge shift in my pace during tempo runs! I would highly recommend Max as a personal trainer!!"
"My experience with Max was nothing short of excellence. I had big goals, going from completely out of shape (not working out at all) to being able to finish my first triathlon… Progressively increasing intensity while not overwhelming me… The end result being a successful race, surpassing my initial goals and giving me the confidence to wholeheartedly believe that I truly can do anything."
"Max's training plan was the gateway for me to go from the couch to a respectably athletic person. The 8 week running program he tailored got me from no running, to regularly doing 5km runs under 30 minutes."
"Swimming was my biggest concern, so Max watched me swim in both the pool and open water, helping me refine my technique and become more efficient. A week before the race, I actually felt confident enough that swimming was no longer something I worried about."
"Max was an excellent coach! Having a program to follow made training so much more manageable instead of doing it myself… I really appreciated it when he made a mock triathlon for me before my actual race. Training for my first triathlon was very enjoyable and I will definitely be working with Max again."
Reach out and your coach will respond within 24 hours.
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