Meet your coach
Hey, I'm Max — founder and head coach of TRI.FIT.NM.
Throughout my own training, I've had a wonderful experience with my own coach, and now I am eager to pass that forward to athletes who are starting out or building their fitness up through triathlon. I want to make it a challenging, yet an enjoyable, and personalized training experience for you.
My approach blends endurance and mandatory strength into one system, built around intentional progression, recovery, and adaptation.
I've spent 10 years working shift work in the ICU, 6 as a Registered Nurse and 4 as a Physician Assistant. I know the long shifts, the stretches of nights, and the fatigue that follows you into your days off. I've come home after a night shift with a workout on the calendar and nothing left in the tank, and I've watched plenty of training plans fall apart because they were written for a 9-to-5 life.
What kept me training was structure that worked with my schedule instead of against it: harder sessions on days I was actually rested, easier movement after nights, short strength sessions I could fit in before or after a shift, and permission to adjust when a week went sideways. Fatigue is part of shift work, but it doesn't have to mean giving up on your goals. That's the approach I bring to every athlete I coach.
As far as racing goes, I enjoy races in my home city — Winnipeg, MB, Canada — but I'm passionate about using triathlon as a way to vacation and explore the world, with recent 70.3 distance Xtreme triathlons in Quebec, Nepal and Slovakia. Training in the Prairies, and racing in the mountains just makes this sport so much more gratifying.
Working in the ICU also gave me a deep appreciation for good functional status, endurance and the strength that keep us moving well through life. That perspective is where my passion for everyday movement comes from — what better way to challenge ourselves than through the sport of triathlon. But if triathlon isn't for you, let me help you reach any other endurance or strength goals you may have.
So let's train today, for a better tomorrow.